understand something of the revival. I want to go back to the scholarly thing just for a minute because the other thing that happened was there is no way in which one can simply sit down, take McLuhan’s works and answer that famous question of Tom Wolfe: “Was he right? What if he is right?” No you can’t quite do it that way. My take is this: I think that McLuhan’s value lies in the scope of his vision. His value doesn’t lie in the precision of every particular thing he said. What he gives us is a way of looking at these changes, and making sense of them, both in terms of the large- scale historical picture in which we find ourselves